Market Context
Summary of Target Audience Analysis
Swiss market is home to a growing community of padel enthusiasts who are not only passionate about the sport but also share a love for travel and adventure. The target audience consists of affluent and active Swiss who play padel 2-3 times a week, prioritizing a healthy lifestyle and valuing the physical and mental benefits that sport provides. Their financial stability allows them to indulge in getaways and explore exciting destinations like Barcelona.
Recognizing this niche yet vibrant market, as a UX/UI designer I embarked on a mission to create an app that not only simplifies the process of booking a padel tour in Spain but also enhances the overall experience, ensuring it aligns perfectly with the needs and desires of the Swiss users who appreciate quality, convenience and expect a flawless user interface. As good Swiss people, they value efficiency and reliability when entering into any agreement.
